Yes Logo: 40 Years of Michael Peters Branding, Design and Communication
Yes Logo: 40 Years of Branding, Design & Communication chronicles the story of Michael Peters, one of Britain’s most significant design luminaries. Peters ventured into graphic design at the London College of Printing, continued his studies abroad at Yale, where he was tutored by such greats as Paul Rand, Herbert Matter, and Alexej Brodovitch. He was also fortunate to work as an assistant to Bauhaus legend, Josef Albers. Peters then worked at CBS in New York, which was, at the time, a mecca for the creative marketing profession. He returned to London to establish Klein Peters, Ltd. with Lou Klein in 1968, followed by the inception of his own company, Michael Peters & Partners, in 1970.
Throughout his career, Peters has worked on successful branding campaigns, ranging from Birds Eye Foods products to Penhaligon’s perfumery.