Branding
Yes Logo: 40 Years of Michael Peters Branding, Design and Communication
Yes Logo: 40 Years of Michael Peters Branding, Design and Communication
Yes Logo: 40 Years of Branding, Design & Communication chronicles the story of Michael Peters, one of Britain’s most significant design luminaries. Throughout his career, Peters has worked on successful branding campaigns, ranging from Birds Eye Foods products to Penhaligon’s perfumery. Peters ventured into graphic design at the London College of Printing [...]
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies build stronger brands by offering real substance. With a straightforward style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers [...]
Paul Rand: A Designer’s Art
Graphic design which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups is not good design if it is irrelevant. […]