Good Design: Deconstructing Form, Function, and What Makes Design Work
Good Design: Deconstructing Form, Function, and What Makes Design Work
Graphic designer Terry Marks polls several designers of varied age groups and phases in their careers about what they consider “good design.” Each has selected an existing design piece they feel to be “good” — based on their personal definitions of what is "good." He takes a backwards approach through design — interviewing the designer of each piece to unlock the concept behind the design. […]
Words into Pictures
Words into Pictures investigates the relationship of words and pictures in how we communicate. Writers and poets have been creating works with both literary and visual interest since ancient times. This book illustrates how words and pictures can combine to convey powerful messages. […]
Essentials of Visual Communication
Essentials of Visual Communication
Targeted for first-degree students, this book is a fascinating introduction to visual communication, including graphic design, advertising, editorial, new media, film, and television – in fact, any discipline that seeks to convey a message via text and images. A practical guide that also touches on visual theory, this book describes the business of visual communication [...]
Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 – 1970
Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 – 1970
In the 1950s and '60s, the design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design. The open-minded, Basel-based chemical company combined corporate and product advertising in an exemplary way, whose works reveal a modernist formal idiom without succumbing to a specific, formulaic look. […]
Grid Systems in Graphic Design
Grid Systems in Graphic Design
From a professional for professionals, here is the definitive book on using grid systems in graphic design. Though Josef Müller-Brockman first presented his interpretation of grid in 1961, this text is still useful today for anyone working in the latest computer-assisted design or typography. With 357 examples and illustrations on how to conceptually tackle two- [...]
The Graphic Artist and His Design Problems
The Graphic Artist and His Design Problems
In this long-awaited re-release of the original edition, Josef Müller-Brockmann explores the nature and meaning of the design elements of typography, drawing, photography in advertising. This serves as an important visual tool that will give open-minded designers a worthwhile survey of the fundamental problems of design. Also, for educators, it illustrates the practical results of [...]