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Besides his decades’-long activity as a typographer, Adrian Frutiger has also occupied himself with “free” forms, which now have been comprehensively documented for the first time in this book. In Frutiger’s work the harmonious relationship between form and opposing form, and between black and white, becomes a statement about what humans and the world could [...]

This lavishly illustrated volume looks at the uniquely clear graphic language developed by such Swiss designers as Theo Ballmer, Max Bill, Adrian Frutiger, Karl Gerstner, Armin Hoffman, Ernst Keller, Herbert Matter, Josef Müller-Brockmann, and Jan Tschichold. The style of these artists received worldwide admiration for its formal discipline: images and text were organized by geometrical grids. […]