Keyword: Basel School of Design
Graphic Design Manual: Principles and Practice
Graphic Design Manual: Principles and Practice
Hofmann remains an exceptionally influential graphic-design teacher and poster artist. His methods were continued by such practitioners as Nelly Rudin, Karl Gerstner, Pierre Mendell, Klaus Oberer and Gérard Ifert. Born in 1920, Hofmann began teaching his own typographic principles at the Basel School of Design in 1947. He and his colleagues contributed to the development [...]
Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 – 1970
Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 – 1970
In the 1950s and '60s, the design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design. The open-minded, Basel-based chemical company combined corporate and product advertising in an exemplary way, whose works reveal a modernist formal idiom without succumbing to a specific, formulaic look. […]
Armin Hofmann: Poster Collection
Armin Hofmann: Poster Collection
Poster Collection contains the most important posters of Armin Hofmann, presenting them in the context of works by his most famous students. An exceptionally influential graphic-design teacher, Hofmann instructed, and has seen his methods continued by such practitioners as Nelly Rudin, Karl Gerstner, Pierre Mendell, Klaus Oberer, and Gérard Ifert. Hoffmann and his colleagues contributed to the development of Swiss International Style […]