Good Design: Deconstructing Form, Function, and What Makes Design Work
Good Design: Deconstructing Form, Function, and What Makes Design Work
Graphic designer Terry Marks polls several designers of varied age groups and phases in their careers about what they consider “good design.” Each has selected an existing design piece they feel to be “good” — based on their personal definitions of what is "good." He takes a backwards approach through design — interviewing the designer of each piece to unlock the concept behind the design. […]
Yes Logo: 40 Years of Michael Peters Branding, Design and Communication
Yes Logo: 40 Years of Michael Peters Branding, Design and Communication
Yes Logo: 40 Years of Branding, Design & Communication chronicles the story of Michael Peters, one of Britain’s most significant design luminaries. Throughout his career, Peters has worked on successful branding campaigns, ranging from Birds Eye Foods products to Penhaligon’s perfumery. Peters ventured into graphic design at the London College of Printing [...]
Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 – 1970
Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 – 1970
In the 1950s and '60s, the design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design. The open-minded, Basel-based chemical company combined corporate and product advertising in an exemplary way, whose works reveal a modernist formal idiom without succumbing to a specific, formulaic look. […]
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design
Graphic Design, Referenced is a visual and comprehensive, informational guide to the commonly referenced terms, historical moments, landmark projects, and influential industry figures. With over 2,000 design projects illustrating over 400 entries, this book also serves as inspiration by chronicling the scope of contemporary graphic design from the mid-twentieth century to the present. […]
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies build stronger brands by offering real substance. With a straightforward style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers [...]
How to Be a Graphic Designer Without Losing Your Soul
How to Be a Graphic Designer Without Losing Your Soul
Designers are quick to tell us about their sources of inspiration, but they are much less willing to reveal such critical matters as how to find work, how much they charge, and what to do when a client rejects three weeks of work and refuses to pay the bill. How to be a graphic designer [...]