Keyword: Design
Good Design: Deconstructing Form, Function, and What Makes Design Work
Good Design: Deconstructing Form, Function, and What Makes Design Work
Graphic designer Terry Marks polls several designers of varied age groups and phases in their careers about what they consider “good design.” Each has selected an existing design piece they feel to be “good” — based on their personal definitions of what is "good." He takes a backwards approach through design — interviewing the designer of each piece to unlock the concept behind the design. […]
Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 – 1970
Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 – 1970
In the 1950s and '60s, the design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design. The open-minded, Basel-based chemical company combined corporate and product advertising in an exemplary way, whose works reveal a modernist formal idiom without succumbing to a specific, formulaic look. […]
Graphic Design Manual: Principles and Practice
Graphic Design Manual: Principles and Practice
Hofmann remains an exceptionally influential graphic-design teacher and poster artist. His methods were continued by such practitioners as Nelly Rudin, Karl Gerstner, Pierre Mendell, Klaus Oberer and Gérard Ifert. Born in 1920, Hofmann began teaching his own typographic principles at the Basel School of Design in 1947. He and his colleagues contributed to the development [...]
Designing Modern Germany
Germany’s design and architecture reflects its rich, fraught political history in its structure and aesthetic ideology. Professor of history of design, Jeremy Aynsley, offers an in-depth study of the relationship between German history and design since the late-nineteenth century and its complex underlying principles. Designing Modern Germany reveals how German attitudes toward national identity, modernity, and [...]
Active Literature: Jan Tschichold and New Typography
Active Literature: Jan Tschichold and New Typography
A leading voice of the modernist movement, Jan Tschichold oversaw the redesign of the Penguin and Pelican paperbacks in the late 1940s and devised for them a standardized set of typographic rules. The classical type designs of his late career qualify him as perhaps the first typographic postmodernist. Active Literature, an in-depth study of Tschichold's modernist period, is based on extensive archival research that uncovered a wealth of new photographs of his design work. […]
Ordering Colors, Playing With Colors
Ordering Colors, Playing With Colors
This booklet is made for all those who like to occupy themselves with colors be it out of sheer pleasure or because of professional demands. One can experience a great deal about colors through intense observation of nature and by designing with colors such as by painting.