Good Design: Deconstructing Form, Function, and What Makes Design Work
Good Design: Deconstructing Form, Function, and What Makes Design Work
Graphic designer Terry Marks polls several designers of varied age groups and phases in their careers about what they consider “good design.” Each has selected an existing design piece they feel to be “good” — based on their personal definitions of what is "good." He takes a backwards approach through design — interviewing the designer of each piece to unlock the concept behind the design. […]
Yes Logo: 40 Years of Michael Peters Branding, Design and Communication
Yes Logo: 40 Years of Michael Peters Branding, Design and Communication
Yes Logo: 40 Years of Branding, Design & Communication chronicles the story of Michael Peters, one of Britain’s most significant design luminaries. Throughout his career, Peters has worked on successful branding campaigns, ranging from Birds Eye Foods products to Penhaligon’s perfumery. Peters ventured into graphic design at the London College of Printing [...]
Grid Systems in Graphic Design
Grid Systems in Graphic Design
From a professional for professionals, here is the definitive book on using grid systems in graphic design. Though Josef Müller-Brockman first presented his interpretation of grid in 1961, this text is still useful today for anyone working in the latest computer-assisted design or typography. With 357 examples and illustrations on how to conceptually tackle two- [...]
Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 – 1970
Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 – 1970
In the 1950s and '60s, the design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design. The open-minded, Basel-based chemical company combined corporate and product advertising in an exemplary way, whose works reveal a modernist formal idiom without succumbing to a specific, formulaic look. […]
Graphic Design Manual: Principles and Practice
Graphic Design Manual: Principles and Practice
Hofmann remains an exceptionally influential graphic-design teacher and poster artist. His methods were continued by such practitioners as Nelly Rudin, Karl Gerstner, Pierre Mendell, Klaus Oberer and Gérard Ifert. Born in 1920, Hofmann began teaching his own typographic principles at the Basel School of Design in 1947. He and his colleagues contributed to the development [...]
The Graphic Artist and His Design Problems
The Graphic Artist and His Design Problems
In this long-awaited re-release of the original edition, Josef Müller-Brockmann explores the nature and meaning of the design elements of typography, drawing, photography in advertising. This serves as an important visual tool that will give open-minded designers a worthwhile survey of the fundamental problems of design. Also, for educators, it illustrates the practical results of [...]