Keyword: Industry
Good Design: Deconstructing Form, Function, and What Makes Design Work
Good Design: Deconstructing Form, Function, and What Makes Design Work
Graphic designer Terry Marks polls several designers of varied age groups and phases in their careers about what they consider “good design.” Each has selected an existing design piece they feel to be “good” — based on their personal definitions of what is "good." He takes a backwards approach through design — interviewing the designer of each piece to unlock the concept behind the design. […]
Yes Logo: 40 Years of Michael Peters Branding, Design and Communication
Yes Logo: 40 Years of Michael Peters Branding, Design and Communication
Yes Logo: 40 Years of Branding, Design & Communication chronicles the story of Michael Peters, one of Britain’s most significant design luminaries. Throughout his career, Peters has worked on successful branding campaigns, ranging from Birds Eye Foods products to Penhaligon’s perfumery. Peters ventured into graphic design at the London College of Printing [...]
Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 – 1970
Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 – 1970
In the 1950s and '60s, the design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design. The open-minded, Basel-based chemical company combined corporate and product advertising in an exemplary way, whose works reveal a modernist formal idiom without succumbing to a specific, formulaic look. […]
How to Be a Graphic Designer Without Losing Your Soul
How to Be a Graphic Designer Without Losing Your Soul
Designers are quick to tell us about their sources of inspiration, but they are much less willing to reveal such critical matters as how to find work, how much they charge, and what to do when a client rejects three weeks of work and refuses to pay the bill. How to be a graphic designer [...]
Forms and Counterforms
Besides his decades’-long activity as a typographer, Adrian Frutiger has also occupied himself with “free” forms, which now have been comprehensively documented for the first time in this book. In Frutiger’s work the harmonious relationship between form and opposing form, and between black and white, becomes a statement about what humans and the world could [...]