Art of the Modern Movie Poster: International Postwar Style and Design
Art of the Modern Movie Poster: International Postwar Style and Design
Critically authoritative, visually stunning, and physically massive, Art of the Modern Movie Poster is the first and last word on post-World War II film poster design. Showcasing fascinating examples from 15 nations, this collection of more than 1,500 exemplary designs is a must-have for film buffs, designers, and poster aficionados alike. […]
Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 – 1970
Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 – 1970
In the 1950s and '60s, the design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design. The open-minded, Basel-based chemical company combined corporate and product advertising in an exemplary way, whose works reveal a modernist formal idiom without succumbing to a specific, formulaic look. […]
Graphic Design Manual: Principles and Practice
Graphic Design Manual: Principles and Practice
Hofmann remains an exceptionally influential graphic-design teacher and poster artist. His methods were continued by such practitioners as Nelly Rudin, Karl Gerstner, Pierre Mendell, Klaus Oberer and Gérard Ifert. Born in 1920, Hofmann began teaching his own typographic principles at the Basel School of Design in 1947. He and his colleagues contributed to the development [...]
The Graphic Artist and His Design Problems
The Graphic Artist and His Design Problems
In this long-awaited re-release of the original edition, Josef Müller-Brockmann explores the nature and meaning of the design elements of typography, drawing, photography in advertising. This serves as an important visual tool that will give open-minded designers a worthwhile survey of the fundamental problems of design. Also, for educators, it illustrates the practical results of [...]
History of the Poster
Co-written by Josef and Shizuko Müller-Brockmann, History of the Poster is a landmark account of one of the most prolific visual traditions of our culture. Originally published in 1971, this seminal study is clearly written and richly illustrated. This edition features a large, colorful collection of nearly 300 posters from the late-nineteenth to late-twentieth centuries, [...]
Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965
Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965
This lavishly illustrated volume looks at the uniquely clear graphic language developed by such Swiss designers as Theo Ballmer, Max Bill, Adrian Frutiger, Karl Gerstner, Armin Hoffman, Ernst Keller, Herbert Matter, Josef Müller-Brockmann, and Jan Tschichold. The style of these artists received worldwide admiration for its formal discipline: images and text were organized by geometrical grids. […]