Keyword: Jan Tschichold
Jan Tschichold: Posters of the Avantgarde
Jan Tschichold: Posters of the Avantgarde
Jan Tschichold (1902-1974) was one of the most outstanding and influential graphic artists and typographers of the twentieth century. Throughout his life he stood in the service of print and writing, first as a talented young calligrapher and poster designer, and later as a self-critical typographer. In his posters, he expresses the avant-garde ideas of [...]
Active Literature: Jan Tschichold and New Typography
Active Literature: Jan Tschichold and New Typography
A leading voice of the modernist movement, Jan Tschichold oversaw the redesign of the Penguin and Pelican paperbacks in the late 1940s and devised for them a standardized set of typographic rules. The classical type designs of his late career qualify him as perhaps the first typographic postmodernist. Active Literature, an in-depth study of Tschichold's modernist period, is based on extensive archival research that uncovered a wealth of new photographs of his design work. […]
The New Typography
First published in 1928 in Germany and out of print for many years until this English publication, this text has been recognized as one of the most important statements of modern, twentieth-century typographical design. This curious and fascinating work ranges through theories of social criticism, art history, architecture, and the emerging importance of photography as [...]
Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965
Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965
This lavishly illustrated volume looks at the uniquely clear graphic language developed by such Swiss designers as Theo Ballmer, Max Bill, Adrian Frutiger, Karl Gerstner, Armin Hoffman, Ernst Keller, Herbert Matter, Josef Müller-Brockmann, and Jan Tschichold. The style of these artists received worldwide admiration for its formal discipline: images and text were organized by geometrical grids. […]