Keyword: Josef Muller-Brockmann
Grid Systems in Graphic Design
Grid Systems in Graphic Design
From a professional for professionals, here is the definitive book on using grid systems in graphic design. Though Josef Müller-Brockman first presented his interpretation of grid in 1961, this text is still useful today for anyone working in the latest computer-assisted design or typography. With 357 examples and illustrations on how to conceptually tackle two- [...]
The Graphic Artist and His Design Problems
The Graphic Artist and His Design Problems
In this long-awaited re-release of the original edition, Josef Müller-Brockmann explores the nature and meaning of the design elements of typography, drawing, photography in advertising. This serves as an important visual tool that will give open-minded designers a worthwhile survey of the fundamental problems of design. Also, for educators, it illustrates the practical results of [...]
History of the Poster
Co-written by Josef and Shizuko Müller-Brockmann, History of the Poster is a landmark account of one of the most prolific visual traditions of our culture. Originally published in 1971, this seminal study is clearly written and richly illustrated. This edition features a large, colorful collection of nearly 300 posters from the late-nineteenth to late-twentieth centuries, [...]
A History of Visual Communication
A History of Visual Communication
Josef Müller-Brockmann’s A History of Visual Communication explores the cultural and historical evolutions of advertising. It reflects on how ideas give birth to visual graphics in contemporary design. The latter part of the book delves into modern commercial art. This exhaustive collection of contemporary art supplements his intent: simple and functional advertising, experimental pieces that [...]
Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965
Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965
This lavishly illustrated volume looks at the uniquely clear graphic language developed by such Swiss designers as Theo Ballmer, Max Bill, Adrian Frutiger, Karl Gerstner, Armin Hoffman, Ernst Keller, Herbert Matter, Josef Müller-Brockmann, and Jan Tschichold. The style of these artists received worldwide admiration for its formal discipline: images and text were organized by geometrical grids. […]