Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 – 1970
Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 – 1970
In the 1950s and '60s, the design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design. The open-minded, Basel-based chemical company combined corporate and product advertising in an exemplary way, whose works reveal a modernist formal idiom without succumbing to a specific, formulaic look. […]
Grid Systems in Graphic Design
Grid Systems in Graphic Design
From a professional for professionals, here is the definitive book on using grid systems in graphic design. Though Josef Müller-Brockman first presented his interpretation of grid in 1961, this text is still useful today for anyone working in the latest computer-assisted design or typography. With 357 examples and illustrations on how to conceptually tackle two- [...]
Graphic Design Manual: Principles and Practice
Graphic Design Manual: Principles and Practice
Hofmann remains an exceptionally influential graphic-design teacher and poster artist. His methods were continued by such practitioners as Nelly Rudin, Karl Gerstner, Pierre Mendell, Klaus Oberer and Gérard Ifert. Born in 1920, Hofmann began teaching his own typographic principles at the Basel School of Design in 1947. He and his colleagues contributed to the development [...]
A History of Visual Communication
A History of Visual Communication
Josef Müller-Brockmann’s A History of Visual Communication explores the cultural and historical evolutions of advertising. It reflects on how ideas give birth to visual graphics in contemporary design. The latter part of the book delves into modern commercial art. This exhaustive collection of contemporary art supplements his intent: simple and functional advertising, experimental pieces that [...]
Active Literature: Jan Tschichold and New Typography
Active Literature: Jan Tschichold and New Typography
A leading voice of the modernist movement, Jan Tschichold oversaw the redesign of the Penguin and Pelican paperbacks in the late 1940s and devised for them a standardized set of typographic rules. The classical type designs of his late career qualify him as perhaps the first typographic postmodernist. Active Literature, an in-depth study of Tschichold's modernist period, is based on extensive archival research that uncovered a wealth of new photographs of his design work. […]
Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965
Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965
This lavishly illustrated volume looks at the uniquely clear graphic language developed by such Swiss designers as Theo Ballmer, Max Bill, Adrian Frutiger, Karl Gerstner, Armin Hoffman, Ernst Keller, Herbert Matter, Josef Müller-Brockmann, and Jan Tschichold. The style of these artists received worldwide admiration for its formal discipline: images and text were organized by geometrical grids. […]