Keyword: Packaging
Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 – 1970
Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 – 1970
In the 1950s and '60s, the design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design. The open-minded, Basel-based chemical company combined corporate and product advertising in an exemplary way, whose works reveal a modernist formal idiom without succumbing to a specific, formulaic look. […]
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design
Graphic Design, Referenced is a visual and comprehensive, informational guide to the commonly referenced terms, historical moments, landmark projects, and influential industry figures. With over 2,000 design projects illustrating over 400 entries, this book also serves as inspiration by chronicling the scope of contemporary graphic design from the mid-twentieth century to the present. […]