Design Bookshop

Yes Logo: 40 Years of Branding, Design & Communication chronicles the story of Michael Peters, one of Britain’s most significant design luminaries. Throughout his career, Peters has worked on successful branding campaigns, ranging from Birds Eye Foods products to Penhaligon’s perfumery. Peters ventured into graphic design at the London College of Printing [...]

Graphic design which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups is not good design if it is irrelevant. […]