Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 – 1970
Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 – 1970
In the 1950s and '60s, the design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design. The open-minded, Basel-based chemical company combined corporate and product advertising in an exemplary way, whose works reveal a modernist formal idiom without succumbing to a specific, formulaic look. […]
Grid Systems in Graphic Design
Grid Systems in Graphic Design
From a professional for professionals, here is the definitive book on using grid systems in graphic design. Though Josef Müller-Brockman first presented his interpretation of grid in 1961, this text is still useful today for anyone working in the latest computer-assisted design or typography. With 357 examples and illustrations on how to conceptually tackle two- [...]
Graphic Design Manual: Principles and Practice
Graphic Design Manual: Principles and Practice
Hofmann remains an exceptionally influential graphic-design teacher and poster artist. His methods were continued by such practitioners as Nelly Rudin, Karl Gerstner, Pierre Mendell, Klaus Oberer and Gérard Ifert. Born in 1920, Hofmann began teaching his own typographic principles at the Basel School of Design in 1947. He and his colleagues contributed to the development [...]
The Graphic Artist and His Design Problems
The Graphic Artist and His Design Problems
In this long-awaited re-release of the original edition, Josef Müller-Brockmann explores the nature and meaning of the design elements of typography, drawing, photography in advertising. This serves as an important visual tool that will give open-minded designers a worthwhile survey of the fundamental problems of design. Also, for educators, it illustrates the practical results of [...]
History of the Poster
Co-written by Josef and Shizuko Müller-Brockmann, History of the Poster is a landmark account of one of the most prolific visual traditions of our culture. Originally published in 1971, this seminal study is clearly written and richly illustrated. This edition features a large, colorful collection of nearly 300 posters from the late-nineteenth to late-twentieth centuries, [...]
Active Literature: Jan Tschichold and New Typography
Active Literature: Jan Tschichold and New Typography
A leading voice of the modernist movement, Jan Tschichold oversaw the redesign of the Penguin and Pelican paperbacks in the late 1940s and devised for them a standardized set of typographic rules. The classical type designs of his late career qualify him as perhaps the first typographic postmodernist. Active Literature, an in-depth study of Tschichold's modernist period, is based on extensive archival research that uncovered a wealth of new photographs of his design work. […]